Artisti per Frescobaldi
Artisti per Frescobaldi
The Project

Ludovico Pratesi, curator, annually invites three artists to interpret one of the six estates of the Frescobaldi in Tuscany.

The Artisti per Frescobaldi award     

Artisti per Frescobaldi is a contemporary art award that each year involves three artists of the last generations, who choose photography and videos as their primary expressive language.

Designed by Tiziana Frescobaldi, the Award is linked to the patronage tradition of the Frescobaldi family, who has been a collector and close to many important artists since the Renaissance. Artisti per Frescobaldi opens a new chapter in the relationship between the family and the arts.

Ludovico Pratesi, a scientific curator, annually invites three artists to interpret one of the six estates of the Frescobaldi in Tuscany.
At the end, the three works performed will be judged by a panel of experts who will declare the winner.img_testo_progetto

The Award is held in a different country every year. The first edition involved three Italian artists. The second already involves two German artists and an Italian artist and will take place in Germany.

The three artists are also asked to create a sketch of a label, which will be attached to a limited number of enumerated Magnum bottles of the most important wine of the main estate in that edition.

Part of the proceeds from the sales of the special bottles will go to support Italian contemporary art.


Since the Renaissance, the Frescobaldi family has commissioned works to important artists, such as Filippo Brunelleschi and Donatello, as we read in the book “I Frescobaldi, una famiglia fiorentina” (The Frescobaldi, a Florentine family), written by Dino Frescobaldi and Francesco Solinas.

The Frescobaldi family history is strongly intertwined with that of Florence and Tuscany. Close to Donatello, Michelozzo, and Artemisia Gentileschi, the Frescobaldi were bankers and merchants; furthermore, some of the family members excelled in arts, such as the poet Dino Frescobaldi, who was a friend of Dante, and Girolamo, one of the major composers of the Baroque Age.

In 1252, Lamberto ordered the construction of the Ponte Santa Trinita to connect the Frescobaldi square and the Palace on the other side of the city, creating an engineering masterpiece. In the mid-fifteenth century, Stoldo Frescobaldi commissioned Filippo Brunelleschi to build the Basilica of Santo Spirito, constructed on his property. Later, in the mid-seventeenth century, Bartolomeo Frescobaldi called the most famous portrait painter of the time, Lorenzo Lippi, to paint the series of the most representative figures of the family.

The family is noted as a patron and promoter of contemporary art to this day: in 1985, Bona Frescobaldi ensured that the famous sculptures by Arnaldo Pomodoro, two tall brass towers, remained in Florence after the closure of the exhibition at Forte Belvedere, exhibiting them for 10 years in the garden of Palazzo Frescobaldi.

The new cellar of the Ammiraglia Estate in Maremma, designed by the architects Peter Sartogo and Nathalie Grenon, was inaugurated in 2011, with minimal and rational lines, in full harmony with its surrounding natural environment.

Artistic Director

A graduate in Modern Literature, she collaborates with various newspapers on the topics of arts, tourism and food and wine. In 1993, she started to work permanently in the Marchesi de’ Frescobaldi, as Head of Communications and Image. She has always added the commitment of organizing cultural and artistic events to her operative commitment in the company.

In 2012, her passion for art and, in particular, for contemporary art, led her to give life to this Award, which on one hand ideally connects to the history of the family, which over the centuries has been active as a client and as a patron of important artists, and on the other hand strengthens the successful collaboration between wine and art.

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Born in Rome in 1961; after graduating in History of Modern Art, he started his career in the world of contemporary art, taking on the artistic direction of public museum institutions and private foundations. Among others, since 2001, he had the role of Artistic Director of the Pescheria Visual Arts Center of the Comune of Pesaro, of the Palazzo Fabroni in Pistoia and of the Fondazione Guastalla, in addition to having been a Board Member of the Rome Quadriennale, and a member of the Commission for the Jubilee.

Since 1989, he takes care of exhibitions, conferences and contemporary art events in public museums and private galleries, dedicated mainly to young Italian and international artists. Since 1985, he collaborates with various newspapers as an art critic (Repubblica, Venerdì, Affari e Finanza, Panorama, L’Espresso, Le Monde).

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