The Prize

The Artisti per Frescobaldi is a biennial prize for contemporary art. Each edition sees three artists compete.

Created by Tiziana Frescobaldi in 2012 and curated by Ludovico Pratesi, it is connected to the long-standing patronage of the Frescobaldi family, who have been supporting the greatest artists since the Renaissance. With the prize begins a new chapter in the family’s relationship with art.
Ludovico Pratesi and Tiziana Frescobaldi invite three artists to interpret the CastelGiocondo estate.

A high-profile jury, made up of three contemporary art museum directors who change with every edition, present the prize to one of the three works.

The three artists also design a label for a dedicated, limited and numbered edition of CastelGiocondo Brunello di Montalcino. A portion of the sale proceeds goes towards supporting contemporary Italian art.



Since the Renaissance, the Frescobaldi family has always closely supported artists, from Donatello, Brunelleschi and Michelozzo to Lippi, Artemisia Gentileschi.

The history of the Frescobaldi family is strongly linked to that of Florence.

The Frescobaldis were bankers and businessmen, as well as scholars and patrons. Dino and Matteo were poets in Dante’s time, Girolamo was a musician and composer in the Baroque era, and Angiolo was an important collector in the 19th century.
In 1252, Lamberto built the Ponte Santa Trinita to connect the Palazzo Frescobaldi and the piazza on the other side of the city; in the mid-1400s, Stoldo commissioned Filippo Brunelleschi to build the Basilica di Santo Spirito on the land of his property. In the middle of the 16th century, Bartolomeo sent for the most famous portrait painter at the time, Lorenzo Lippi, to paint a series of characters more representative of the family name.

In 2011, the wine cellar of Ammiraglia was inaugurated, designed and brought to life by Piero Sartogo and Nathalie Grenon.
Tiziana Frescobaldi
Artistic director
She has collaborated with newspapers and magazines on the topics of art, tourism and wine.
After gaining experience at The European newspaper in London, she joined Marchesi Frescobaldi in 1993 as head of image and communications. Alongside this, she founded Città Nascosta in 1994, a cultural association for the recognition and appreciation of Florence and Tuscany’s cultural heritage.

Her passion for art, in particular contemporary art, inspired her to bring the Artisti per Frescobaldi Prize to life in 2012, to reinforce the link between wine and art.
Against the backdrop of the family’s long-standing patronage, she has linked the project to the new concept of contemporary patronage and steered the prize in favour of artists of recent generations.

After three editions of the prize, she worked to have a Contemporary Art Collection set up and held at CastelGiocondo, and open to the public.
Ludovico Pratesi
Born in Rome in 1961, he began his career in the world of contemporary art, becoming artistic director at both public museums and private foundations following a degree in Modern Art History. Since 2001, he has been one of many artistic directors of the Centro Arti Visive Pescheria in Pesaro, of Palazzo Fabroni in Pistoia, and of the Fondazione Guastalla, as well as a board member of the Quadriennale di Roma and a part of the Commission for the Jubilee.

Since 1989, he has been curating contemporary art exhibitions, conferences and events at public museums and private galleries, dedicated primarily to young Italian and international artists. Since 1985, he has been working as an art critic for various newspapers (Repubblica, Venerdì, Affari e Finanza, Panorama, L’Espresso, Le Monde).