Founded in 2012, Artisti per Frescobaldi is a Project through which the Frescobaldi family renews its centuries-old tradition of patronage, fostering a dialogue between contemporary art, the land, and the culture of wine.
Originally conceived as an international Prize for its first five editions, since 2023 Artisti per Frescobaldi has evolved into a commissioning program, further strengthening the relationship between artist, place, and patronage.
Italian and international artists are invited to engage with the landscape, the spaces, and the history of the Tenuta CastelGiocondo, the heart of Brunello di Montalcino. Each work—later becoming part of the permanent Collection—emerges from a deep dialogue with this unique context, a source of inspiration and a place of creation.
An integral part of the project is the series of artist-designed labels, created by each artist for a limited and numbered edition of Magnum bottles.
For more than thirty generations, the Frescobaldi family has maintained a deep connection with art and artists, acting as patron, commissioner, and collector.
The construction of the Basilica of Santo Spirito in Florence, commissioned by Stoldo Frescobaldi to Filippo Brunelleschi in the 15th century, and the creation of significant public works in Florence, such as the first Ponte Santa Trinita, promoted by Lamberto Frescobaldi in the 13th century, are just a few examples of a long-standing tradition of commissioning and patronage, deeply rooted in the family’s history and culture.
